BRANDING DEVELOPMENT | MARKETING CAMPAIGNS | PACKAGING | DISPLAY | ECOMMERCE GRAPHICS | SOCIAL CONTENT | DIGITAL ADVERTISING

Purely Inspired is a line of nutritional products that includes plant-based proteins, collagen, greens and superfoods. The brand promotes a holistic healthy lifestyle, including and beyond, nutrition. Crafted simply from pure ingredients, Purely Inspired helps you stay nourished, feel better and live well everyday.

As Senior Creative Lead for Purely Inspired, I oversee and design all things visual for the brand. This includes designing packaging (new look launching Q4 2023), creating and executing marketing campaigns, custom designed illustrative and informational graphics, digital and print ads and communications, as well as product and lifestyle photography.

SOCIAL CONTENT | SOCIAL ADVERTISING

Conscious Kitchen was a line of plant-powered, functional fat-fueled/keto-friendly nutrition products.

As a freelance designer, I developed a variety of social visuals to promote the benefits of Conscious Kitchen products as well as lifestyle social content to share messaging on living with a conscious connection to the things you eat, to the people you love, and to the earth.

This includes custom designed illustrative and informational graphics, quotes, digital ads, and product and lifestyle photography.

REFRESHED BRANDING | VISUAL IDENTITY | SOCIAL CONTENT | EDITORIAL CONTENT

YMC is a digital lifestyle publication and multi-platform social community for Canadian women with children, run by Ehm & Co.

As Art Director for Ehm & Co for several years, I oversaw and developed all visuals for the publication, brand and the daily production of shareable content.

Spanning a wide range of topics and sentiments, YMC content can be light, fun, and funny. It can also be heartfelt, poignant, and really hit home. Or it can be helpful and informative. Visuals were customized and designed to reflect the sense and sensibility of each and every piece of content.

LOGO | VISUAL IDENTITY | BRANDING | INFOGRAPHICS | WHITEPAPERS | SOCIAL CONTENT | PRESENTATIONS

Ehm & Co is a digital marketing agency that helps brands target, engage, and convert female consumers in Canada.

As Art Director for Ehm & Co for several years, I conceptualized, executed, produced and oversaw the visual identity for the company’s brand and all owned online properties.

VISUALS FOR BRANDED CONTENT

Over 4 years, Joe Fresh enlisted Ehm & Co to develop several waves of branded content for moms on themes like Back to School, Holiday season, Mother’s Day, and Preparing for Summer Camp.

As Art Director for Ehm & Co, I designed visuals for each wave, featuring Joe Fresh clothing and accessories with illustrative elements to enhance the story of the branded content while highlighting the client’s products.

In 2018, Ehm & Co’s work with Joe Fresh won Gold for the Best Online Campaign at the Canadian Online Publishing Awards.

VISUALS FOR BRANDED CONTENT

Loblaws enlisted Ehm & Co to create branded content during “Vision Month” to raise awareness for their “Kids See Free” program and encourage moms to get their children’s eyes checked.

As Art Director for Ehm & Co, I designed colourful, illustrative graphics to depict the “family eye health, by the numbers” concept and feature key stats about vision care and kids.

VISUALS FOR BRANDED CONTENT

Bertolli enlisted Ehm & Co to create content to encourage moms to consider serving their new set of table olive varieties when entertaining friends and family.

As Art Director for Ehm & Co, I created an infographic with custom photography and designed elements to illustrate how to create a charcuterie and cheese board featuring Bertolli olives.

SOCIAL ADVERTISING

This set of social ads promoted VPI Canada’s summer collection of sunglasses and sun readers.

As a freelance deisgner, digital ads were developed for the campaign featuring VPI Canada’s popular styles for women, men, and children.

SOCIAL ADVERTISING

This set of social ad campaigns promoted Aroma Espresso Bar’s new summer menu and their open patios during Summer 2020.

As a freelance designer, I designed digital ads for each campaign featuring Aroma products and photographs of local café locations.